Club Racing Australia Unveils New National Sport and Racing Platform Launch

Club Racing Australia is preparing to launch a new national platform bringing together the passion of Australian sporting supporters and the excitement of thoroughbred racing.

Designed to create a genuine connection between major sporting communities and the racing industry, Club Racing Australia will offer supporters a new way to experience racing through race days, hospitality, events, travel, merchandise, exclusive access and year-round content.

The vision extends well beyond following a racehorse.

Club Racing Australia is creating a complete sport, racing and entertainment experience where members can choose how involved they would like to be, from following the journey online to attending race days, visiting racing stables and participating in premium events.

A new way to experience racing

At the centre of Club Racing Australia is the connection supporters feel with their clubs, colours and communities.

CRA will bring that passion into thoroughbred racing, giving members an opportunity to follow the stories of the horses, trainers, jockeys and racing teams behind the scenes.

Planned experiences include:

• Club-inspired racing programs

• Race-day access and hospitality

• Stable visits and racing-industry experiences

• Member functions and supporter events

• Interstate travel opportunities

• Merchandise and exclusive offers

• Digital and social media content

• Competitions and promotions

• Corporate and partner experiences

• Behind-the-scenes racing access

  
  

Members will be able to participate in the way that suits them—whether that means joining the excitement trackside, attending exclusive events or following every stage of the journey from home.

Connecting clubs, supporters and racing

Club Racing Australia is progressing discussions with sporting organisations across New South Wales, Victoria and Queensland as part of its planned national rollout.

The platform is being developed to create long-term value for sporting clubs, racing participants, supporters and commercial partners.

CRA intends to work with experienced bloodstock professionals, trainers, racing stables, race clubs and event partners to deliver credible racing programs and memorable member experiences across Australia.

The first club partnerships and racing programs are expected to be announced as the 2026 sporting season concludes, ahead of the platform’s planned 2027 launch.

All partnerships and racing programs remain subject to final commercial, legal and racing-industry arrangements.

Membership designed for every level of involvement

Club Racing Australia plans to offer several levels of membership, allowing supporters to select the experience that best suits their interests.

Membership opportunities are expected to range from accessible supporter memberships through to enhanced experiences and premium partner-level opportunities.

Depending on the program and membership level, inclusions may cover race-day access, hospitality, merchandise, digital content, events, travel, racing experiences and behind-the-scenes opportunities.

Places within individual racing programs may be limited, with members of the official waitlist among the first to receive updates as new opportunities are released.

Win a footy trip to Las Vegas

To celebrate the beginning of the Club Racing Australia journey, one lucky winner and a travel companion will have the chance to experience NRL Round 1 in Las Vegas.

The prize includes:

• Return economy flights for two

• Four nights’ accommodation in Las Vegas

• Two tickets to NRL Round 1 at Allegiant Stadium

To enter, supporters must join or confirm their place on the Club Racing Australia waitlist and answer in 25 words or less:

Why do you want to win a footy trip to Las Vegas?

Terms, conditions and eligibility requirements apply.

Be there from the beginning

Club Racing Australia is inviting sporting supporters, racing fans, businesses and potential commercial partners to join the journey.

A new era for Australian sport and racing is taking shape—where supporters don’t simply watch from the sidelines. They become part of the experience.

Visit www.clubracingaustralia.com.au to learn more and enter the Las Vegas competition.